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A good rule of thumb is to pick between 5-15 hashtags, reserving some for custom business hashtags, geotargeting specific hashtags, broad industry hashtags, and/or more broad related hashtags with a large following. Select hashtags that pertain to the content in the post, as well as your business. When creating content to grow your Instagram following, you need to keep this in mind. You can search for Instagram posts specific to those topics by looking up hashtags like #AustinTravel #AustinEats #AustinHotels or #ATXThingsToGo. For example, say you’re traveling to Austin, Texas (the location of our Envision Headquarters!), and you want to look up places to stay, eat, and sightsee.
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Instagram is a hashtag-driven platform, meaning that people can narrow down the content to consume by hashtags. In addition to engaging with your followers and your competitor’s followers, you can also search by curated hashtags and engage with Instagramers there. Once your Instagram following is larger, it will be difficult to get to everyone, however, it is still important to engage with as many followers as possible. Word of mouth about your business’s Instagram will help grow your following, so be sure to nurture your Instagram community. This shows your audience that you care about them and that you want to give back to your community. While your following is smaller and more manageable, getting to all comments on your posts is crucial. You can engage by liking and responding to all comments on your posts, as well as like and comment on your follower’s personal posts. The best way to grow your audience is to engage with your current audience, as well as with your top competitors’ audiences. When it comes to captions, overall they can be similar for different platforms, just adjust links, length, and hashtags by each social network. Work smarter, not harder! The same images you use for Instagram can be used for all other platforms, just be sure to adjust sizing if needed for the highest quality. If you link those pins correctly, they can be embedded to the exact Instagram post, and hopefully, you’ll get a like, comment, share, save or even a follow! The key to increasing your Instagram following by promoting on other social platforms is to recycle your content. Take Pinterest for example, you can post your Instagram images and captions to Pinterest and take advantage of their keyword targeting to get your content across even more eyeballs. We know this may sound ironic as we’re talking about growing your Instagram followers, however, utilizing other platforms, such as Facebook, Tik-Tok, and Pinterest can give you the upper hand for ultimate Instagram success. Now that you have selected Instagram as your targeted platform, check out these five tips to grow your Instagram following. With the majority of end-users being located in the United States, Instagram does have a large global reach, which is great if your business’s audience is international. Instagram is a great social media platform to prioritize for growth because it has more than one billion, yes billion with a ‘B’, active monthly users. So you’re wanting to grow your business’s social media following, but maybe don’t know which platform to start with or which platform to prioritize.